The Abercrombie moose.A previous typical A&F storefront.Front view of the previous chain store design.
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Abercrombie & Fitch

Abercrombie & Fitch NYSE: ANF, is a "casual luxury" clothing retailer. A&F encompasses four brands: Abercrombie & Fitch, abercrombie Kids, Hollister Co., and RUEHL 925. The merchandise is sold in the brands' retail stores, catalogs, and online. more...

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As of 2006, the company operated around 900 stores in all U.S. states except Wyoming, and six stores in Canada and plans to continue expanding in Europe, and Japan. The chain is headed by Mike Jeffries

Founded in 1892, the company was for many decades mainly an elite excursion goods retailer. After many years of success, the company struggled financially from the late 1960s until it was purchased by The Limited in 1988 and repositioned as a lifestyle brand.

History

Early years

During the beginning of the 20th century, Abercrombie & Fitch Co. was one of the most popular retail stores for Britain's elite sporting expeditions. The company was known for outfitting some of America's most influential leaders and celebrities on their sporting excursions. Every president from Theodore Roosevelt to Gerald Ford is said to have been outfitted by the company in some capaity (Teddy Roosevelt was an especially enthusiastic Abercrombie & Fitch customer, and he frequently visited the store in preparation for his famous African affairs). Other famous people to pass through Abercrombie & Fitch's doors include Charles Lindbergh, Amelia Earhart, John Sloan, Greta Garbo, Katharine Hepburn, Clark Gable, Harpo Marx, John Steinbeck, and author Ernest Hemingway (who is said to have bought the gun he used to commit suicide at Abercrombie & Fitch).

Abercrombie & Fitch Co.

The partnership, however, didn't end up well. David Abercrombie was more conservative, content to continue the store as it was, selling professional gear to professional outdoorsmen. Ezra Fitch, on the other hand, was more of a visionary. He was positive that the future of the business lay in expansion, selling the outdoors and its delights to more of the general public. The two quarreled frequently, even as the company grew increasingly successful. In 1907, Abercrombie sold his share in the company to Fitch and returned to manufacturing outdoor goods. Fitch continued the business with other partners and was, for the first time, able to direct the company in a manner to his pleasing.

Fitch determined that the store ought to have an outdoor feeling. Stock was not hidden behind glass cabinets. Instead, it was displayed as if in use. He set up a tent and equipped it as if it were out in the middle of the wilds of the Adirondacks. A campfire blazed in one corner, where an experienced guide was always in attendance, imparting valuable information to interested customers. Part of Fitch's strategy to expand the company was the creation of a mail-order catalog. In 1909, Abercrombie & Fitch mailed out over 50,000 copies of its 456 page catalog, which included outdoor clothing, camping gear, articles, and advice columns. The cost of the catalog nearly bankrupted the company, but it proved to be a profitable marketing device. By 1913, the store moved to a more fashionable and easily accessible midtown address just off Fifth Avenue, expanding its inventory to include sport clothing. A&F became the first store in New York to supply such clothing to women as well as men. In 1917, Abercrombie & Fitch Co. moved yet again to a twelve-story building on Madison Avenue. The store occupied the entire available space, making it the world's largest sporting goods store. Outside, a sign proclaimed, "Where the Blazed Trail Crosses the Boulevard."

Read more at Wikipedia.org


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Hollister Jake 79093 - 1.0 Fl oz $12.99 Proof For Men 1.7 Oz. Cologne Spray Abercrombie & Fitch $26.99
Hollister Co Discontinued Drift Cologne 1oz New in Box! $47.00 New In Box Abercrombie & Fitch Fierce Cologne 1 Oz $9.99
R-7 Ruehl No. 925 3.4 Oz Spray Cologne $28.99 Fierce By Abercrombie & Fitch For Men 1.0 Fl.Oz.*New* $24.95
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Two Mens Abercrombie Fierce Cologne Free Shipping!!!!! $47.00 Abercrombie Fitch - Woods - 1.7 oz Rare Cologne New Nib $129.88
New in box authenic abercrombie for boys 1 oz cologne $8.99 Abercrombie & Fitch Ezra Cologne 3.4 Oz New In Box $79 $3.02
~ 5 Abercrombie Ezra Fitch Men Colognes 3.4 Oz New Nib~ $129.99 Abercrombie & Fitch Fierce Room Spray 8 oz $69.99
Abercrombie Fierce Room Spray 8 oz New $45.00 Ruehl No. 925 Cologne 1 oz. Nib $15.00
Fierce By Abercrombie & Fitch For Men 1.0 Oz.New In Box $29.75 abercrombie Cologne 15 for Men 1 oz. Nib $10.00
abercrombie Chase Cologne for Men 1 oz. Nib $10.00 New Abercrombie & Fitch Ezra Fitch Cologne 3.4oz $32.99
Abercrombie Ezra Fitch Men Cologne 3.4Oz New Nib $79.50 $32.95 Abercrombie & Fitch Cologne for Men .65 Fl.Oz New! $9.99
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Abercrombie & Fitch Fierce cologne,1.0oz/ 30 ml Nib $29.99 Abercrombie & Fitch Type Fragrance Oil 1 Oz (30 Ml) $6.95
New Abercrombie Ezra Fitch 3.4 Fl.Oz Cologne $19.99 Hollister So Cal Cologne Spray 2.5 Fl.Oz Bnwb $19.99
Hollister Drift Cologne Fragrance For Guys Men Used $15.52 Brand New Abercrombie & Fitch Signature Cologne 1.7 Oz $36.00
Abercrombie & Fitch Woods 1.7 Cologne $20.50 Nib Ezra Fitch Abercrombie Cologne 3.4oz Retails $79.50 $19.99
*.* Abercrombie & Fitch * Cologne #41 Men 1.7 New Box $38.95 Abercrombie & Fitch New York Fierce Cologne 1.7 oz $24.99
Nwb Rare A&F Woods 1.7 0Z Free Ship Buy Now U.S. Only $159.99 Abercrombie & Fitch A&F Men Signature Cologne Spray Nib $39.95
Abercrombie & Fitch Spritz on Room Spray 8oz *Fierce* $25.00 Two Brand New Hollister Jake cologne 1.7oz/50ml $10.50
New Abercrombie & Fitch A F Fierce Men's Cologne 1.0 oz $27.00 Abercrombie Fierce 8oz. Room Spray. $200 Value Each Nr $20.00
New Abercrombie & Fitch Fierce cologne 1.7 oz $26.00 Abercrombie And Fitch Fierce Cologne 30 Ml $21.00
* Ezra Fitch * Abercrombie & Fitch 3.4 Men Cologne *Nib $46.99 *Abercrombie & Fitch Signature Cologne Rare New In Box* $45.00
New Men's Aeropostale A87 Cologne Fragrance 1.7 oz $17.99 Abercrombie & Fitch Woods Aftershave Cologne 3.4oz Box $65.00
Abercrombie & Fitch Signature Cologne Spray 1.7 Oz New $79.95 *.* Chase * Abercrombie Fitch Cologne * 1.0 New in Box $22.50
Rare Abercrombie & Fitch Mens Signature Cologne Nib $47.99 ~ Fierce ~ Abercrombie & Fitch Cologne * 1.0 oz * New * $24.95
Hollister SoCal Cologne New! 1.7oz $5.00 New Ruehl 925 R-7 Cologne for Men 3.4 Oz by Abercrombie $29.95
Ezra Fitch Cologne Abercrombie & Fitch $15.00 Abercrombie & Fitch Proof Cologne For Men 1.7oz $32.99
New 1 Hollister Co. Cologne Jake 1.7 Oz. New In Box $22.99
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Prices current as of last update, 06/16/08 7:33pm.


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