Bath & Body Works

Bath & Body Works, LLC is an American retail store that's part of the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the country. It specializes in numerous fragrant lotions, bath items, and home fragrances. more...

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Other Limited Brands include The Limited, Victoria's Secret, Express, Henri Bendel, White Barn Candle, and C.O. Bigelow. Limited Brands also once owned Abercrombie & Fitch as well as Lane Bryant and Lerner, which is now known as New York & Co.

There are 1,555 Bath and Body Works locations nationally, including seven outlet stores. Bath & Body Works stores are broken into two categories, Core and Flagship. Flagship stores carry extended lines, as well as third-party brands. The company has launched both a seasonal catalogue and a website last year. In November 2006, Bath and Body Works launched its first television commerical advertisement. Net Sales as of January 28, 2006 were $2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret.

In October 2006 Diane Neal former president of GAP Outlet and Mervyn's was brought in as the new president.

Read more at Wikipedia.org