The Body Shop in Downtown Toronto, Canada.The Body Shop in Tsim Sha Tsui, Hong Kong.An aftershave balm product.
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Body Shop

The Body Shop International plc, known as The Body Shop, is a British chain of cosmetics stores, now found all over the world. On 17 March 2006, The Body Shop agreed to a £652 million takeover offer by L'Oréal, the French cosmetics group. more...

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The company's headquarters is situated in Littlehampton, West Sussex, United Kingdom. It was founded by Anita Roddick, noted for selling its own line of products not tested on animals, and produced in an ecologically sustainable manner.

History

In 1970, Anita Perella and Gordon Roddick (who would later marry) visited the San Francisco Bay Area, and encountered a store on Telegraph Avenue in Berkeley selling shampoos, lotions, and body creams. The store, founded by two local entrepreneurs and also called "The Body Shop", publicized environmental concerns, and offered customers discounts for bringing in their own bottles instead of using new ones from the store. The original "Body Shop" business continues in the Bay Area as a small chain under the name "Body Time", a name they adopted after they sold Roddick the US rights to the "Body Shop" name in the early 1980s.

The Roddicks' first Body Shop opened on 26 March 1976 in Brighton, United Kingdom with only about 25 natural handmade products. This store opened next to an undertaker, who complained to the local council about the name of the store. The local bookmaker nearby took bets on how long it would be before The Body Shop closed. In response to these oppositions Anita Roddick wrote a letter to the council stating that she was a housewife with children trying to make a living.

Like the San Francisco store, The Body Shop offered homemade skin care and moisturizing lotions advertised to be made with natural ingredients. Products featured exotic ingredients such as jojoba oil and rhassoul mud from local herbalists and had simple, descriptive names such as Tea Tree Oil (Melaleuca Oil) Facial Wash and Mango Dry Mist. In contrast to high street retailers, the packaging included details about ingredients and their properties. Customers could return to the store to refill product containers for a 15 percent discount.

Products were priced between the mass market and exclusive designer brands, and were never sale priced. Eschewing traditional cosmetics marketing, the company promoted itself with offbeat brochures, exotic ingredients, and a founder who made herself extremely accessible and popular with the press. Roddick made social and environmental activism the centrepiece of her company's marketing.

These were revolutionary ideas in the industry, and inspired a loyal clientele. By the end of the 1970s a chain of outlets had sprung up throughout the UK, and Anita Roddick hired a public relations firm to manage the ever-growing press attention.

The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. Its stock was floated on London's Unlisted Securities Market in April 1984, opening at 95 pence. In January 1986, when it obtained a full listing on the London Stock Exchange, the stock was selling at 820 pence. By 1991 the company's market value stood at £350 million ($591 million). After a volatile period of ups and downs, including the selling of the Littlehampton manufacturing plants and outsourcing of manufacturing in 2000, its 2004 market value would end up about the same as in 1991 (£334 million as of September 2004).

Read more at Wikipedia.org


New 1 Oz Rougeberry Edt From The Body Shop - Rare!! $5.99 New 1 Oz Neroli Jasmin Edt From The Body Shop - Cheap!! $5.99
New Vanilla Eau De Toilette From The Body Shop - Cheap! $5.99 Pure Pheromone Extract~1/2oz Fragrance Perfume Body Oil $4.99
New 1 Oz Aqua Lily Edt From The Body Shop - Cheap!! $5.99 New Magnolia Eau De Parfum From The Body Shop - Rare!!! $6.99
Body Shop Pink Fruit Punch Perfume Oil 15 ml New Wow $8.65 Body Shop Perfume Oil Lot of 2 $4.00
The Body Shop White Musk Blush Eau de Toilette Perfume $8.99 The Body Shop Vanilla Perfume Oil Discontinued Scent $17.01
New The Body Shop Crisp Cotton Perfume Oil Parfum Rare! $6.99 The Body Shop Perfume Oil You Pick Any 2 All Rare Ones! $9.99
The Body Shop * Zestini * Eau De Toilette * New $8.95 The Body Shop Ginger Whipped Body Souffle (6.8 oz) $1.75
Body Shop~Citrella perfume,Apple Lip,Cucumber soap Set $14.99 The Body Shop White Musk Body Spray 100 ml.(3.4 Fl. Oz) $2.51
The Body Shop Apple Blossom Edt Spray 30 ml.(1.0 Fl.Oz) $3.99 The Body Shop Cassis Rose Edt Spray 30 ml. (1.0 Fl. Oz) $3.99
The Body Shop White Musk® Edt Spray 30 ml. (1.0 Fl. Oz) $3.99 ~The Body Shop~Touchpad Bronzing Shimmer Gold Powder $5.95
~The Body Shop~ Pink Pepper Perfume Oil $5.95 New 1 Oz Oceanus Edt From The Body Shop - Rare & Cheap! $5.99
Body Shop 3 Pc Foot Care Set, New - Pamper Yourself $9.99 The Body Shop Unscented Body Massage Oil 8.4 oz $4.99
The Body Shop Oceanus & Aqua Lily BodyCare w/FreeGifts $2.99 The Body Shop:Car Diffuser+Vanilia home Frag w/Freegift $7.99
The Body Shop Most Popular Shower Gel / Cream Gift Set $9.99 The Body Shop Popular/Discontinued Home Fragrance Oilx3 $9.99
The Body Shop Discontinued Home Fragrance Oil x3 $9.99 The Body Shop Most Popular Home Fragrance Oil x3 $9.99
The Body Shop Cassis Rose Perfume Edt New Fragrance $3.99 Nib Body Shop White Musk Body Spa Fragrance Set $45 $19.99
Papaya Shower Gel by The Body Shop ~ New ~ 2 fl. oz. $4.99 Coconut Body Butter by The Body Shop ~ New ~ 1.75 oz. $9.99
*New* White Musk Edt The Body Shop 60ml $24+ Cheap!! $12.00 Sale Body Shop Sequin Sparkle Perfume Oil 15 ml New $8.65
"The Body Shop @ Home" Order Forms & Other Paper Work $9.99 The Body Shop @ Home 10 Logo Mats 10 Logo Wash Cloths $9.99
"The Body Shop @ Home" Large Lot of Party Items $19.99 The Body Shop Seaweed Shine Control Moisturizer $1.04
The Body Shop Mango Fragrance Oil Hard To Find $1.99 The Body Shop Coconut Fragrance Oil Hard To Find $1.99
The Body Shop - White Musk Sensual Shimmer Dust $3.24 The Body Shop - Neroli Jasmin Edt 30ml $6.75
New The Body Shop White Musk Perfume Oil 1oz. $22! L@@K $9.99 The Body Shop Patchouli Perfume Oil New .5 oz 15 ml $3.99
The Body Shop Beach Bliss Perfume Oil New .5 oz $4.99 The Body Shop Passion Flower Perfume Oil 20ml Rare! $1.04
~New~ 1.0 Oz Oceanus Eau De Toilette Edt The Body Sho $10.99 Sale Body Shop Oceanus Perfume Oil 15 ml Discontinued! $11.00
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Prices current as of last update, 09/05/08 10:20am.


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