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Clinique

Clinique is one of the world's leading brands of prestige skin care, makeup and fragrance products. It was launched by EstÃ©e Lauder Inc. in 1968 as the first dermatologist-guided, allergy-tested, and fragrance-free cosmetic brand. more...

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Clinique was at that time different from most cosmetic companies in that its goal was to meet individual skin care needs by categorizing skin types. Its lower prices can be thought of EstÃ©e Lauder's budget line when compared to other Lauder divisions like Prescriptives, Origins, or EstÃ©e Lauder's own line.

Skin care

3-Step Skin Care system

Clinique was originally based on the 3-Step Skin Care System (often abbreviated to simply 3-Step), which is a system of skin care based on cleansing via Clinique-formulated "facial soap", exfoliating by a toner branded as "Clarifying Lotion", and moisturizing with the "Dramatically Different Moisturizing Lotion". Since Clinique categorizes skin types, the elements in all three steps of the 3-Step System are tailored for these different types. For example, the "combination-dry" skin type uses the "mild" soap and toner strength "2".

Clinique later introduced Dramatically Different Moisturizing Gel, an oil free formula of the original designed for oilier skin types. It actually absorbs excess oil off the skin, thus balancing out the oil/water ratio in the skin. In 2006, Clinique has also developed an alternative to their bar-style facial soap, now offering a liquid form of this product with the same ingredients.

3-Step is still central to the Clinique brand. At each of their cosmetic counters, Clinique consultants interact with customers and use a specially designed "Clinique Computer" to find out the customer's skin type (dry, combination dry, combination oily, or oily), skin strength, and provide the products that will best suit the customer's needs.

Expansion

Clinique's line has expanded to include additional skin care products, including products specifically designed to address problems such as acne, enlarged pores, dullness, uneven skin tone, lines/wrinkles, excess oil, and dryness.

A popular product that has recently been re-formulated is the Total Turnaround. Now, it's called "Turnaround Concentrate" and it uses a mixture of Salicylic Acid, Acetyl-Glucosamine, and Chestnut Extract to exfoliate the entire face, plus targeted exfoliation for areas of extra concern. In addition, the new Concentrate exfoliates around-the-clock, and encourages the skin's natural exfoliation system to work on its own too. Skin feels instantly smoother, and appears more radiant.

In 1999 Clinique introduced its first anti-aging line called "Stop Signs", this has been called Clinique's biggest product introduction, said to "make time stand still".