Jean Patou
Jean Patou (Paris, 1880-1936) was a French fashion designer. more...
 Home
Fragrances for Men
Fragrances for Women
 Abercrombie & Fitch
Acqua di Parma
Adrienne Vittadini
Alexander McQueen
Alfred Sung
Anna Sui
Annick Goutal
Aquolina
Armani
Avon
Balenciaga
Bath & Body Works
BCBGirls
Benetton
Bijan
Bill Blass
Bob Mackie
Body Shop
Borghese
Boucheron
Britney Spears
Burberry
Bvlgari
Cacharel
Calvin Klein
Carolina Herrera
Cartier
Celine Dion
Cerruti
Chanel
Chantilly
Charlie
Chloe
Chopard
Christian Dior
Clarins
Clinique
Comptoir Sud Pacifique
Coty
Creed
Davidoff
Demeter
Diesel
DKNY
Dolce & Gabbana
Elizabeth Arden
Elizabeth Taylor
Ellen Tracy
Emanuelle Ungaro
Escada
Estée Lauder
FCUK
Fendi
Ferragamo
Fred Hayman
Gale Hayman
Gap
Gianni Versace
Giorgio of Beverly Hills
Givenchy
Gucci
Guerlain
Guess
Halston
Hanae Mori
Healing Garden
Hermes
Herve Leger
Hugo Boss
Issey Miyake
J Lo
J. Del Pozo
Jean Patou
Jean Paul Gaultier
Jessica McClintock
Jessica Simpson
Jil Sander
Jo Malone
Karl Lagerfeld
Kenneth Cole
Kenzo
Lacoste
Lalique
Lancôme
Lanvin
Laura Biagiotti
Liz Claiborne
Lolita Lempicka
Lucky
Marc Jacobs
Marilyn Miglin
Mary Kay
Michael Kors
Mixed Brands
Moschino
Narcisco Rodriguez
Nicole Miller
Nina Ricci
Oscar de la Renta
Other Brands
Paloma Picasso
Paris Hilton
Paul Sebastian
Perry Ellis
Philosophy
Prada
Ralph Lauren
Revlon
Robert Piguet
Rochas
Salvador Dali
Salvatore Ferragamo
Sarah Jessica Parker Lovely
Shania by Stetson
Stella McCartney
Thierry Mugler
Tiffany
Tommy Hilfiger
Valentino
Van Cleef & Arpels
Vera Wang
Victorias Secret
Yves Rocher
Yves St. Laurent
Makeup
The designer, who was born in Normandy, France, opened his couture house in 1919 and became known for eradicating the flapper look by lengthening the skirt and returning to a natural waistline. Patou also is credited with introducing sportswear for women and is considered the inventor of the knitted swimwear and the tennis skirt. He also was the first designer to popularize the cardigan, moving fashion towards the natural and comfortable. Patou's clothes were marketed mostly to wealthy American women. When the stock market crashed, however, so did the market for luxury fashion. The House of Patou survived through its perfumes, which remain well known today.
The best known of Patou's perfumes is "Joy," a floral scent; another is "Sublime," which combines floral and musky tones. The world's second best-selling scent (the first is Chanel No. 5), Joy was created by Henri Alméras for Patou at the height of the Depression (1935) for Patou's former clients who could no longer afford his haute couture clothes. Upon its introduction, Joy was called "the costliest perfume in the world" by American socialite Elsa Maxwell, and it remains two to three times the cost of most department store scents. Joy's high cost comes from its use of rare florals; each ounce is purported to contain the essence of ten thousand flowers including Bulgarian roses and Grasse jasmine, as well as Michelia champaca alba.
Patou died in 1936. His sister and her husband, Madeleine and Raymond Barbas, continued the House of Patou, which remains a family-owned enterprise. Other designers to have been associated with this house are Jean Kerléo and Karl Lagerfeld. Kerléo was chief perfumer for over 30 years and is now director of the Perfume Museum of Versailles.
The Patou perfume license is now owned by Procter & Gamble Prestige Beauté, which remains faithful to the Jean Patou tradition of extravagant fragrances made with extravagant ingredients, so much so that Joy remains one of the most costly perfumes (per ounce) in the world.
Read more at Wikipedia.org
|
