Sephora
Sephora is a chain of beauty products stores founded in France in 1969 and acquired by Paris-based LVMH in 1997. more...
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Name & logo
The name is the Greek form of Zipporah צִפּוֹרָה which means "Bird", in Hebrew and was the name of the wife of Moses in the book of Exodus.
The Sephora logo is a vertically elongated "S", that is similar to a strand of long wavy hair, It is commonly named as the "Sephora Flame".
Overview
The Sephora chain includes 515 stores in 14 countries. It carries over 250 brands that include makeup, skin care, fragrance, bath, and hair products, and beauty accessories, including Sephora's own moderately-priced private label. The chain targets a fairly upscale market of affluent women and men in all age groups.
The leading retail beauty chain in Europe, Sephora opened its first U.S. store in New York in 1998. Its North American headquarters are located in San Francisco (525 Market Street) with marketing offices in New York City. With double digit growth for the last five years, Sephora is one of the fast growing retailers in the US. In 2004, it has also started to operate in Canada.
In 1999, Sephora launched its online shop Sephora.com, now available in 9 countries.
In April 2006, Sephora joined forces with JCPenney to sell cosmetics in its stores. The JCPenney version of Sephora will be a "store within a store" concept. The first five "Sephora Inside JCPenney" stores opened in December 2006, and the rollout will continue throughout 2007 and 2008.
Four seasonal catalogs are available to clientèle by mail and within stores. Special catalogs promoting holiday cosmetics or skincare catalogs are also published. They can be viewed online.
International presence
The Sephora chain has stores in:
France (where the brand was born in 1969);
Canada (first shop opened in Toronto in 2004);
China;
Czech Republic (since 2002);
Greece (since 2000);
Italy (since 1998);
Luxembourg (since 1996);
Monaco (since 1996);
Poland (since 1999);
Portugal (since 1998);
Romania (since 2000);
Russia (since 2003);
Spain (first shop opened in 1998 in Madrid);
United States (first shop opened in 1998 in New York City);
UK;
Read more at Wikipedia.org
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