|
Shiseido
Shiseido Company, Ltd. more...
 Home
Fragrances for Men
Fragrances for Women
Makeup
 Beauty Tools
Blush
Bronzer
Brow Pencils
Cases, Bags, Totes
Concealer
Eye Shadow
Eyeliner
Face Powder
False Eyelashes
Foundation
Lip Balm
Lip Gloss
Lip Pencils
Lipstick
 Avon
 Browns, Beiges
Other Shades
Pinks, Roses
Reds, Corals
Wines, Mauves
Bare Escentuals
Beauticontrol
Benefit
Bobbi Brown
Chanel
Christian Dior
Clarins
Clinique
Browns, Beiges
Neutrals, Nudes
Other Shades
Pinks, Roses
Reds, Corals
Wines, Mauves
Cover Girl
Elizabeth Arden
Estée Lauder
Browns, Beiges
Other Shades
Pinks, Roses
Reds, Corals
Wines, Mauves
Guerlain
IMAN
Lancôme
Browns, Beiges
Other Shades
Pinks, Roses
Reds, Corals
Wines, Mauves
Lorac
MAC
Mary Kay
Browns, Beiges
Other Shades
Pinks, Roses
Reds, Corals
Wines, Mauves
Oil of Olay
Other Brands
Prescriptives
Revlon
Rimmel
Sephora
Shiseido
Smashbox
Urban Decay
Mascara
Mixed Brands
Other Makeup
Primer
Sets & Kits
Travel, Trial Sizes
(æ ªå¼ä¼šç¤¾è³‡ç”Ÿå ‚, Kabushiki-gaisha ShiseidÅ?) (TYO: 4911 ) is a major Japanese hair care and cosmetics producer and the oldest cosmetics company in the world.
History
Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido Pharmacy in 1872. After a visit to the United States and Europe, Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlour restaurant business, and eventually led to the introduction in Japan of ice cream. In 1923, the company began expanding its store-base; it now has approximately 25,000 outlets. In 1927, a joint stock company was formed.
In 1957, Shiseido began sales in Taiwan, closely followed by Singapore and Hong Kong. In 1962, Shiseido expanded to Hawaii; in 1965, it established Shiseido Cosmetics America. European sales began with Italy in 1968 and Oceania with New Zealand in 1971.
In North America and Europe, Shiseido products are sold in major department stores, pharmacies and Asian retailers.
One time partner Laneige (AmorePacific) of South Korea (1964) is now a rival in the marketplace.
Current skincare products
The current skincare products developed and produced by Shiseido include "Pureness", "The Skincare", "Benefiance", "Bio-Performance", "Suncare", "UV White", and the newest line, "White Lucent". Each of these lines of skincare products include make-up removers, cleansers, softeners (toners/astringents, all alcohol-free) and moisturizers. Some of these lines, however, have other products that other lines do not have. Shiseido has recently also developed a line of skincare specially formulated for men, as the products listed above are generally for women.
The line labelled "Pureness" is targeted toward younger consumers, often with oilier skin types. This line also includes a weekly scrub and a blemish targeting cream. The containers made for this line are characteristically light blue in colour.
"The Skincare" is for slightly older skin, and therefore has a more moisturizing effect. Uniquely, this line carries an eye cream. These containers are light pink to cream in colour.
"Benefiance" is formulated for older skin, another step up from "The Skincare". Most of their containers are glass and are beige in colour.
Read more at Wikipedia.org
|
|
